Malibu Original

Malibu Original is the world’s most iconic coconut rum liqueur — sweet, tropical, smooth and effortlessly drinkable. First crafted in Barbados to bring the flavours of Caribbean sunshine to beach bars and cocktails around the world, Malibu blends light Caribbean rum with natural coconut for a creamy, refreshing profile that has become instantly recognisable in both taste and style.

Unlike heavy or high-proof rums, Malibu is intentionally light, sweet and approachable — built not for intensity, but for fun. It’s a key ingredient in summer cocktails, fruity mixers and simple long serves, where its coconut richness transforms juice, soda, or cola into a tropical-style drink. Crisp, creamy, and sunshine-ready, Malibu remains one of the world’s most popular rum-based liqueurs and a staple of beach cocktails everywhere.

Malibu originated in the Caribbean, where the rum tradition runs deep, and is produced at the historic West Indies Rum Distillery in Barbados — one of the oldest continuously running rum distilleries in the region. Barbados is widely considered the birthplace of rum, and its distilleries are known for smooth, approachable rum styles ideal for cocktails.

Today, Malibu is owned by Pernod Ricard and distributed in more than 100 countries. It has become a global cultural icon of summer drinking — synonymous with tropical flavours, relaxed cocktails, and fun, beach-inspired serves. What began as a Caribbean coconut rum has become the world’s most recognised flavoured rum liqueur, enjoyed at parties, festivals, home bars, and holidays worldwide.

Style: Coconut Rum Liqueur

Region: Barbados (Produced at West Indies Rum Distillery)
Producer: West Indies Rum Distillery / Pernod Ricard

Distillation / Production: Molasses-based Caribbean rum distilled in continuous stills, blended with natural coconut flavours and sweeteners, then proofed for smooth, easy-drinking character

Base Spirit: Caribbean rum

Maturation: Young rum components; rested for flavour integration

Cask Influence: Minimal – focus on fresh coconut and light rum character

Filtration / Proofing: Filtered for clarity and sweetness

Appearance: Crystal clear with a soft coconut-white hue

ABV: 21 %