Martini Bianco

Martini Bianco is the smooth, lightly sweet white vermouth from Martini & Rossi, known for its soft vanilla-led aroma and gentle herbal freshness. Created in 1910, the style quickly became a favourite for aperitivo drinking — sweeter and rounder than dry vermouth, yet lighter and more delicate than Rosso.

Blending vanilla, citrus, white flowers, and soft herbs, Martini Bianco is easygoing, versatile and refreshing. Served long with tonic, lemonade or soda, it makes one of the simplest and most elegant low-ABV drinks. It also adds floral smoothness to classic cocktails and spritzes.

Founded in the mid-1800s in Turin, Martini & Rossi helped establish vermouth as a global phenomenon. The name Martini became synonymous with Italian aperitivo culture — stylish, sociable and effortlessly elegant.

Martini Bianco, introduced in the early 20th century, broadened vermouth’s appeal by offering a softer, more aromatic style built on vanilla and citrus. Today it remains one of the world’s most popular vermouths and a staple of bars, spritz menus and home entertaining.

Style: Sweet White Vermouth / Aromatised Wine

Region: Piedmont, Italy

Producer: Martini & Rossi

Distillation / Production: Italian white wine infused with a secret blend of herbs, citrus peels, vanilla and floral botanicals, lightly fortified with neutral spirit and sweetened for balance

Base Wine: Italian white grape varieties

Appearance: Pale straw gold

ABV: 15 %