Old No. 7 Tennessee Whiskey
Jack Daniel’s Old No. 7 Tennessee Whiskey
Smooth, balanced, and unmistakably American, Jack Daniel’s Old No. 7 stands as a timeless symbol of craftsmanship and character. Produced in the historic town of Lynchburg, Tennessee, this whiskey is made using pure cave spring water and a mash of corn, rye, and malted barley, before being slowly charcoal-mellowed drop by drop — a defining process known as the Lincoln County Process.
Aged in handcrafted, charred oak barrels, it develops its signature notes of vanilla, caramel, toasted oak, and gentle spice. The result is a whiskey of rich flavour and inviting warmth, perfectly balanced between sweetness and depth.
Founded in 1866 by Jasper Newton “Jack” Daniel, the distillery remains the oldest registered in the United States and continues to uphold the same methods that made Old No. 7 a global icon. Recognised by its square bottle and black label, Jack Daniel’s is more than a whiskey — it’s a piece of American heritage, enjoyed by millions around the world for its smoothness, consistency, and unmistakable Tennessee soul.
United States
Tennessee
700ml
40.00% ABV
NVOverview
Jack Daniel’s Old No. 7 is one of the world’s most iconic whiskeys — smooth, characterful, and unmistakably American. Made in Lynchburg, Tennessee, this celebrated Tennessee whiskey is crafted from a mash bill of corn, rye, and malted barley, then slowly filtered through ten feet of sugar maple charcoal before ageing in hand-toasted, charred oak barrels. This charcoal mellowing, known as the Lincoln County Process, imparts Jack Daniel’s its signature softness and depth, setting it apart from traditional bourbons.
The result is a whiskey that balances sweetness and spice with notes of vanilla, caramel, toasted oak, and a touch of ripe fruit. Smooth and approachable, yet full-flavoured, Jack Daniel’s No. 7 is enjoyed neat, on the rocks, or as the foundation of countless classic cocktails.
The Distillery
Founded in 1866 by Jasper Newton “Jack” Daniel, the Jack Daniel Distillery is the oldest registered distillery in the United States. Nestled in the small town of Lynchburg, Tennessee, it has remained a symbol of craftsmanship, independence, and Southern tradition for over 150 years. The whiskey is made with pure iron-free cave spring water and produced entirely in Lynchburg — from grain milling to barrel ageing — ensuring complete quality control at every stage.
Today, Jack Daniel’s remains a cornerstone of American whiskey culture, recognised by its square bottle, black label, and timeless taste. Revered worldwide, Old No. 7 stands as a true original — smooth, balanced, and unmistakably Jack.
Style: Tennessee Whiskey
Region: Lynchburg, Tennessee, USA
Producer: Jack Daniel Distillery (est. 1866)
ABV: 40% (80 Proof)
Mash Bill: 80% corn, 12% rye, 8% malted barley
Filtration: Charcoal mellowed through the Lincoln County Process
Maturation: Aged in new, charred American white oak barrels
Appearance: Deep amber with golden highlights
Nose:
Sweet vanilla, caramel, and toasted oak
Hints of banana, maple, and light spice
Palate:
Smooth, rich, and balanced
Brown sugar, toffee, toasted grain, and subtle smoke
Oak spice and gentle sweetness
Finish:
Medium length, warm and slightly dry
Lingering vanilla, oak, and soft spice
“Smooth and mellow with warm notes of vanilla, caramel, and toasted oak.”
“Balanced sweetness and spice with hints of maple, banana, and soft smoke.”
“Rich yet approachable — classic Tennessee whiskey with signature smoothness.”
“Warm, rounded, and gently smoky, with lingering vanilla and oak.”
Neat: Best enjoyed at room temperature to appreciate its smooth, mellow character
With Water/Ice: Softens spice and enhances sweetness and vanilla tones
Cocktails:
Jack & Cola — classic long serve
Whiskey Sour — fresh and balanced
Old Fashioned — rich and aromatic
Lynchburg Lemonade — refreshing and citrus-forward
Food Pairings:
BBQ or grilled meats
Caramel and chocolate desserts
Roasted nuts or pecan pie
Occasions:
Everyday sipping
Social gatherings and relaxed celebrations
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