Pimm’s No. 1

Pimm’s No. 1 is one of Britain’s most iconic summer spirits - a gin-based fruit cup known for its refreshing, lightly spiced, berry-citrus character. Created in London in the 1840s as a house Cup for gentleman’s clubs, it evolved into the quintessential warm-weather drink of the UK, especially when mixed with lemonade and fresh fruit.

Smooth, lightly herbal, and subtly sweet, Pimm’s No. 1 balances gentle spice, citrus, tea botanicals, and berry notes. It’s famous for long, refreshing serves at garden parties, picnics, sporting events and summer gatherings - especially the classic “Pimm’s Cup” with lemonade, cucumber, mint and strawberries.

First created in 1840 by James Pimm, owner of an oyster bar near London’s Bank of England. He developed a gin-based cup blended with herbs and spices, intended as a sophisticated digestive. The recipe became so popular in London clubs that it soon bottled commercially as Pimm’s No. 1 Cup.

Over time it evolved into a national favourite, served at events such as Wimbledon, the Chelsea Flower Show, and countless British summer celebrations. Now owned by Diageo, Pimm’s remains one of the UK’s most beloved seasonal serves - refreshing, social, and unmistakably British.

Style: Fruit Cup / Aperitif Liqueur
Region: United Kingdom
Producer: Pimm’s / Diageo
Distillation / Production: Made from a base of gin infused with a secret blend of herbs, botanicals, fruit extracts and spices; blended and bottled for mixing
Base Spirit: Gin
Maturation: Rested to integrate botanicals and fruit extracts
Appearance: Deep amber with ruby highlights
ABV: 25 %